Job Description
Position(s): Programme Director Marketing and Communication
Organization: Amnesty International
Deadline: Ongoing
Amnesty International is now recruiting for the pivotal role of Programme Director, Marketing and Communications. With a competitive salary of £88,371 per annum, this position offers both purpose and prestige, placing you at the heart of a movement for human rights and justice.
📌 Application Deadline: 7 May 2025 at 23:59 UK Time
This is a high-profile opportunity with a fast-approaching deadline, so now is the time to act.
Why This Role Matters
The world is facing an inflection point in the defense of human rights. From mass surveillance and shrinking civic spaces to global inequality and climate injustice, the fight for freedom, equality, and justice is more urgent than ever.
That’s where Amnesty International steps in—and this role will be essential to how the world hears and engages with that mission.
The Programme Director, Marketing and Communications will play a central role in defining and driving the organization’s global voice, message, and impact. This is not just a communications role—it’s a leadership role that calls for strategic thinking, creativity, global insight, and a deep passion for justice.
About Amnesty International
For over six decades, Amnesty International has stood at the forefront of the fight for human rights. Founded in 1961, the organization has grown into a global movement of over 10 million people in more than 150 countries.
Amnesty’s core mission? To expose injustice and mobilize the world to stand up for human rights—whether that means advocating for the release of prisoners of conscience, confronting authoritarian regimes, challenging corporate abuses, or defending the rights of refugees and marginalized communities.
From urgent actions to long-term campaigns, Amnesty combines the power of grassroots activism, in-depth research, and influential advocacy to push for change that matters.
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The Role: Programme Director, Marketing and Communications
This role is not just about storytelling—it’s about shaping the way the world sees human rights. The Programme Director will be responsible for setting and executing Amnesty’s global marketing and communications strategy.
Key Responsibilities:
- Lead Global Strategy: Develop and implement a unified, bold, and coherent marketing and communications strategy that amplifies Amnesty’s campaigns, builds public support, and enhances organizational visibility.
- Team Leadership: Manage a multi-disciplinary, cross-cultural team across various time zones, fostering innovation and collaboration in everything from media relations and brand management to digital marketing and creative content.
- Reputation & Risk Management: Provide high-level counsel on reputation management, crisis communication, and strategic media engagement to protect and enhance Amnesty’s global standing.
- Audience-Centric Approach: Champion the use of audience insights and data-driven decision-making to grow Amnesty’s reach, relevance, and resonance across diverse demographics and platforms.
- Cross-Organizational Collaboration: Partner closely with global and regional teams to align communication efforts with campaign objectives, fundraising goals, and organizational values.
What Amnesty Is Looking For
This is a senior leadership role, and Amnesty is seeking an exceptional candidate with a proven track record in delivering impact at scale.
Essential Skills & Experience:
- Demonstrated experience in leading global marketing or communications teams, ideally in large, complex, mission-driven organizations.
- Strong strategic acumen with the ability to craft and deliver high-impact campaigns across multiple platforms and languages.
- Deep understanding of brand positioning, digital engagement, public relations, and crisis communication.
- Strong people leadership skills with a commitment to diversity, equity, and inclusion.
- Adept at navigating multicultural environments and cross-functional teams.
- Passion for Amnesty’s mission and a strong grounding in human rights or social justice (desirable, but not mandatory).
This is a role for a communicator who is not just fluent in the tools of media and marketing—but also fluent in the language of change, justice, and human dignity.
What Amnesty Offers
Joining Amnesty International means joining a team of passionate, purpose-driven professionals who are committed to making the world a better, fairer place. As Programme Director, you’ll enjoy:
- A competitive salary of £88,371 per annum.
- The chance to lead global campaigns that reach millions and influence international policy.
- Opportunities to collaborate with talented colleagues from around the world.
- The satisfaction of knowing that your work directly contributes to positive, lasting change.
- A progressive and inclusive work culture that values well-being, flexibility, and integrity.
How to Apply
Applications for the role of Programme Director, Marketing and Communications must be submitted by 23:59 UK time on 7 May 2025.
To apply, you’ll typically need to submit:
- An up-to-date CV
- A cover letter addressing your fit for the role
- Relevant supporting documents, if required
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Final Thoughts
The right message at the right time can spark a movement, shift a narrative, or inspire hope where there was once despair. As Programme Director, Marketing and Communications, you won’t just be managing messaging—you’ll be shaping the global conversation around human rights.
This is your chance to join one of the world’s most trusted human rights organizations at a time when truth, justice, and solidarity are under threat. It’s more than a job. It’s a calling.
📅 Deadline to apply: 7 May 2025, 23:59 UK Time
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